Design Art Direction & Brand Identity
Gerdau
Developed for Gerdau’s HR team, the project was born with the purpose of transforming a cultural value into a visual expression capable of engaging, inspiring, and connecting people. More than creating an identity for an internal initiative, the challenge was to give form to a culture that places happiness at the heart of each person’s journey within the company.
The concept is rooted in a personal story: Gerdau’s CEO’s journey toward a deeper connection with himself and with what brings meaning to his life. This experience became the starting point for visually expressing a broader idea: happiness not as a destination, but as a journey of transformation and discovery.
The identity represents this journey through the ascent of a mountain. A path shaped by movement, challenges, and discoveries, leading to the summit, where we encounter the sun, a symbol of happiness that comes from within, expands, and radiates to those around us.
Visual Design
Logo Design
Visual Identity
Logo Design
Visual Identity